As we get ready to welcome 2013, we take a look back at some of our favorite and most read articles for 2012! During this past year, abouTourism offered insights on destination marketing and the...
This is a selection of recent marketing initiatives from England, Scotland and France aimed at promoting domestic tourism and 'staycations', local collaboration and product development as well as...
For an online reputation management program to be successful at a destination level, it is clear that Tourism Boards and DMOs need to follow an organized and methodical approach. Setting...
Japan Going Social to Revive Image Engaging influencers to suppress negative sentiment and creating brand ambassadors to promote a positive image of the destination, is certainly one of the crucial...
Manolis Psarros will be in Davos this week for the 3rd World Communication Forum “Communication on Top” which takes place on 9-10 February, sharing his expertise on destination marketing and...
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