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The Destination Marketing Landscape: The Role of DMOs

2012 has been declared as the year of integrated online & offline marketing while digital technology is nowadays at the epicenter of the tourism experience. Since the budget of a DMO and its...

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Greece: Online Reputation Management & Destination Marketing

For an online reputation management program to be successful at a destination level, it is clear that Tourism Boards and DMOs need to follow an organized and methodical approach. Setting...

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Destination Marketing for Business & Pleasure

The MICE industry is reportedly experiencing a 'moderate growth' through out 2011 and into 2012 as the need for international corporate presence increases. As companies are now ‘savvy’ at seeking...

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New Marketing Campaigns for NY, Australia & Ireland

The Reinvention of  "I Love NY" logo with Crowd Sketches New York just launched a new tourism campaign featuring a reinvention of the iconic "I Love NY" logo. For the first time ever, the State has...

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Digitize That! Innovative Destination Marketing Initiatives

Fresh and creative initiatives harnessing the power of digital media and tools designed to maximize engagement while following an integrated marketing approach. VisitBritain Digital Torch...

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