BLOG
June 1, 2010
Posted By: Manolis Psarros
TAGS:  there's nothing like australia, tourism australia, tourism campaign

Destination BrandWatch: There's Nothing like Australia

Four years since the Australian Government unveiled the controversial and quirky ''So Where The Bloody Hell Are You?'' campaign  (2006) which was criticized as confusing and offensive &  two years...

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BLOG
April 6, 2010
Posted By: Manolis Psarros
TAGS:  brandjacking, Destination Marketing, new zealand, tourism australia, tourism campaign

To Go Viral or Not - PART II: Online ambushes hit Tourism Australia’s new campaign

Tourism New Zealand played a social media April Fool’s Day joke on Tourism Australia by brand-jacking a new million dollar campaign called There’s Nothing Like Australia - reminding brands to...

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