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Destinations Tell the World They Are Open for Business!

This time of year, especially with the opportunity of large exhibitions such as the WTM in London last week, we see the launch of new marketing campaigns by destinations announcing to the world that...

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Marketing Campaigns Going For The Luxury Market

Luxury travel sectors are distinguished by uniqueness, brand imagery and high price levels—the main guiding principles of the luxury sector—but they are also impacted by the same trends. The main...

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Online/Offline Marketing Integration Case Study: This is Athens

User Generated Content & Reputation Management through Integrated Online & Offline Marketing efforts Back in 2010, BreathtakingAthens.com, the official visitors' website of Athens, Greece launched...

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What's New? Fresh Destination Promotional Initiatives

Visit Britain's “You re invited” Campaign goes 3D VisitBritain has unveiled the second phase of its global ‘You’re Invited’ campaign, as ten unique 3D artworks left London for a worldwide tour that...

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New Tourism Marketing Initiatives by Queensland, Japan & France

Share some Queensland holiday love Australians have been urged to visit Queensland and share some holiday love with friends and family as part of a new marketing campaign valued at $800,000. The...

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