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Film Tourism & Destination Marketing

Film-induced tourism is one of the fast growing sectors of the tourism industry and this is something that both the UK and New Zealand know very well. James Bond on VisitBritain's Service On Global...

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Digitize That! Innovative Destination Marketing Initiatives

Fresh and creative initiatives harnessing the power of digital media and tools designed to maximize engagement while following an integrated marketing approach. VisitBritain Digital Torch...

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UK Global & Domestic Tourism Marketing Approach

Going Hostile Externally - Collaborating Internally Going Global Very soon “right across the world, there will be no escape from the message that Britain is great” as a new phase of the GREAT...

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