DESTINATION MARKETING TRENDS TO WATCH IN 2015

LATEST REPORT

Discover TOPOSOPHY experts take on the top 15 Destination Marketing Trends for 2015.

The Russian Outbound Travel Market: The Prospect of Coping with Uncertainty

When Toposophy released the ‘Greek Tourism Uncovered’ report in October 2014, it was already clear that the Russian outbound travel market would not escape unscathed from the ongoing tension in...

THE NEXT GENERATION HAS ARRIVED

Facebook.  Snapchat. Airbnb. easyJet, TripAdvisor. Tinder. Instagram. What do all these have in common? Yes, they’re all popular apps and websites (some apps never even had to bother to build their...

WTM LONDON

3 KEY TAKEAWAYS

Snazzy Tweets and Dirty Streets Creating excitement about visiting a destination, building excitement through social media interaction and hoping for a positive review afterwards is becoming a...

THE WHOLE PLACE, NOT JUST THE DESTINATION

Are you wondering where the name ‘TOPOSOPHY’ comes from? Viewing a destination through a narrow lens, it's easy to fall into the trap of presenting a destination in terms of its tourism activity...