MILLENNIAL MARKETING

GOING BEYOND THE SCHMALTZ

Sorry to shatter the illusion, but unemployment, spiralling debt, careers without prospects, the generational wealth gap, social-media induced stress and general life-anxiety...

SEEING IS BELIEVING

Through the eyes of your customer

In Toposophy, we have recently had the opportunity to reflect on the quote of Kakuzo Okakaura that "the art of life lies in a constant readjustment to our surroundings". Indeed, the Japanese scholar...

Athens is Awarded for Marketing Efficiency & Ideas that Work!

The largest online & offline integrated marketing initiative ever launched for the City of Athens, has been  honoured with an international efficiency award! 2012 came to the best possible close for...

Tourism Promotion Campaigns Increase Visits!

According to new research conducted by Longwoods International and commissioned by the U.S. Travel Association, reducing state and local tourism marketing programs in the name of saving taxpayer...

Innovative Destination Development & Marketing Initiatives - You can do it!

Amid fierce competition for tourism receipts, certain destinations take a more proactive approach addressing the issues their tourism industry is facing, in order to stay ahead of their competitors...