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UNWTO Online Tourism Campaign

With one billion tourists traveling the world in a single year in 2012, transforming these one billion tourists into one billion opportunities is at the heart of the online campaign launched...

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Study Snapshot: Travel Industry's Online Sales Rebound

Fees help overcome slowing penetration rate The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales picked up steam again last year...

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Study Snapshot: Mobile Travel Planners Offer Marketers Growing Target

Nearly a third of smartphone users will research travel plans via mobile this year Smart device apps and mobile-optimized websites are changing the way people travel, from trip planning to boarding...

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Study Snapshot: New DMO Media Metrics – What Should I Be Measuring? Part 2

Originally posted in DMAI website: destinationmarketing.org As a follow up to the previous post on social media metrics, here are a few more social metrics to measure, uncovered as DMAI’s Standard...

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Study Snapshot: DMAI: New DMO Social Media Metrics – What Should I Be Measuring?

Originally posted in DMAI website: destinationmarketing.org Social media has changed the way that DMOs do business. That’s obvious.  What can be a little less straight forward is knowing what...

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