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Fresh Digital Marketing from New Zealand & Melbourne

New Digital Campaign for Melbourne Tourism Victoria has recently launched an interesting new digital campaign for Melbourne called Play Melbourne that will run for the next three years and will cost...

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Top 20 Vintage Tourism Ads (Part 1): The best of the first

This first part of abouTourism's series of vintage tourism ads is a collection of the best posters from the first part of the previous century, the "Golden Age of Travel", as a remembrance of how...

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Destination BrandWatch: New Marketing Initiatives from New Zealand, Las Vegas, Greece, Ecuador, Seychelles and more..

New York Yankees Star to Promote New Zealand New York Yankee Curtis Granderson is heading to New Zealand in January with the help of Tourism New Zealand.  One of America's top baseball players...

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Destination Branding Workshop (PART THREE): Strategies in Action - New Zealand

New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis...

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To Go Viral or Not - PART II: Online ambushes hit Tourism Australia’s new campaign

Tourism New Zealand played a social media April Fool’s Day joke on Tourism Australia by brand-jacking a new million dollar campaign called There’s Nothing Like Australia - reminding brands to...

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