BROADENING THE SCOPE OF DESTINATION MARKETING IN 2016

Making a strong start in the first few months of 2016 gives us real impetus for the rest of the year.

TOPOSOPHY faces a busy schedule ahead of February and March, with significant events taking place around Europe. Nothing is actually more exciting than revisiting familiar and interrelated issues...

Destination BrandWatch: What's your ID?

Destinations are competing in a crowded marketplace where travellers are not particularly loyal to specific destinations and visitation decisions are affected by multiple factors. Developing a...

abouTourism on Territorial Reputation Management in Davos

Manolis Psarros will be in Davos this week for the 3rd World Communication Forum “Communication on Top” which takes place on 9-10 February, sharing his expertise on destination marketing and...

Mega Destinations! Place Branding for U.S., Europe & S.Africa

It seems essential-maybe now more than ever- for places, no matter their size to differentiate themselves from others and send the message that they are valued options not only as far as tourism...

Destination BrandWatch: Airlines Teaming Up with Destinations

Tourism Australia and Singapore Airlines launch marketing campaign An £800,000 advertising campaign to help boost tourism from the UK to Australia in the wake of flooding in Queensland and wildfires...