The study, titled The Collaborative Economy and Scottish Tourism kicked off in July and involves collecting evidence from a wide range of stakeholders in Scotland.
This is a selection of recent marketing initiatives from England, Scotland and France aimed at promoting domestic tourism and 'staycations', local collaboration and product development as well as...
Utilizing local people and their experiences, as representatives of the tourism brand is a method that several Tourism Boards have used in order to strengthen the "local knowledge-authenticity"...
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