Identifying and selecting those market segments that have the best potential for the goals of the destination is certainly not possible without thorough knowledge of the needs, wants, and...
Real Madrid's players as Spanish Brand Ambassadors Legendary football club Real Madrid had signed a deal to promote Spain and Madrid as tourist destinations in April. The new marketing campaign...
Utilizing local people and their experiences, as representatives of the tourism brand is a method that several Tourism Boards have used in order to strengthen the "local knowledge-authenticity"...
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