Sport tourism is much more than just one-off sport activities. It can form a unique culture at the destination, enhance long term tourism development and certainly has great economic benefits as one...
Real Madrid's players as Spanish Brand Ambassadors Legendary football club Real Madrid had signed a deal to promote Spain and Madrid as tourist destinations in April. The new marketing campaign...
Utilizing local people and their experiences, as representatives of the tourism brand is a method that several Tourism Boards have used in order to strengthen the "local knowledge-authenticity"...
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