This is a selection of recent marketing initiatives from England, Scotland and France aimed at promoting domestic tourism and 'staycations', local collaboration and product development as well as...
2012 has been declared as the year of integrated online & offline marketing while digital technology is nowadays at the epicenter of the tourism experience. Since the budget of a DMO and its...
For an online reputation management program to be successful at a destination level, it is clear that Tourism Boards and DMOs need to follow an organized and methodical approach. Setting...
An evaluation of the current business travel landscape and supply environment for air, hotel and rail inventory through the 2012 Global Corporate Travel Benchmarking Study and Travel Manager...
The MICE industry is reportedly experiencing a 'moderate growth' through out 2011 and into 2012 as the need for international corporate presence increases. As companies are now ‘savvy’ at seeking...
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