Representing the most current and comprehensive social media usage study yet conducted within the adventure tourism trade sector, the Adventure Travel Trade Association (ATTA),Resmark Systems and...
The Singapore Tourism Board has refocused the Singapore destination brand from “Uniquely Singapore” to “YourSingapore”. The aim is to place visitors at its core and to build on Singapore’s...
Remember that “If You Printed Twitter” image that made the social media rounds two weeks ago? A similarly formatted graphic that describes the state of Internet use and adoption has been published...
Airlines, especially the national carriers, play a major role and assume the most important component in boosting a destination’s visitor flow. There is no doubt the airlines’ role is important not...
More and more Destination Management Organizations (DMOs) tend to adopt 1st person storytelling marketing campaigns instead of traditional one way communication with uninspiring slogans & boring...
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