It's time to take advantage of the available data to get to know your target audience! Segmenting your market will give you the information you need to reach them all with relevant messaging both on...
There is no doubt that film tourism can be a valuable vehicle for destination marketing and even better for new tourism product development as well. Film and TV productions can have very powerful...
New Zealand ‘Stories Beat Stuff’ for youth market Tourism New Zealand has just launched its latest marketing initiative ‘Stories Beat Stuff’ Asking the question, ‘what would you trade for the story...
This time of year, especially with the opportunity of large exhibitions such as the WTM in London last week, we see the launch of new marketing campaigns by destinations announcing to the world that...
Visit Britain's “You re invited” Campaign goes 3D VisitBritain has unveiled the second phase of its global ‘You’re Invited’ campaign, as ten unique 3D artworks left London for a worldwide tour that...
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