As the global visibility of the lesbian, gay, bisexual and transgender (LGBT) community increases, there has a steady increase in interest in this community as a consumer group, a trend which is...
A new global survey comes to confirm that encouraging film shooting in a destination proves to be a very efficient driver for attracting new visitors! According to the global benchmarking...
During the ITB 2012, IPK International unveiled the preliminary results of the World Travel Monitor® survey which show a 5% rise in global outbound travel (with overnights) in 2011 to 750 million...
Destinations are competing in a crowded marketplace where travellers are not particularly loyal to specific destinations and visitation decisions are affected by multiple factors. Developing a...
This time of year, especially with the opportunity of large exhibitions such as the WTM in London last week, we see the launch of new marketing campaigns by destinations announcing to the world that...
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