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New Reputation Management and Targeted Marketing Campaigns

Japan Going Social to Revive Image Engaging influencers to suppress negative sentiment and creating brand ambassadors to promote a positive image of the destination, is certainly one of the crucial...

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Growth Expected for Online Holiday Sales This Year

Ecommerce sales growth this holiday season will be similar to or even surpass last year, according to first-half 2011 online sales estimates and the consensus view of a panel of digital marketing...

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Destination Marketing on the Web: Trends, Challenges & Best Practices

According to the latest statistics, the internet is nowadays involved in almost 85 % of holiday purchases while smartphone mobile usage is steadily increasing along with the demand for more travel...

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