They are new, fresh and big and they are all partnerships with a cause. Scotland is set to maximize its exposure to a global audience, through a joint marketing campaign with Disney for a new...
Japan Going Social to Revive Image Engaging influencers to suppress negative sentiment and creating brand ambassadors to promote a positive image of the destination, is certainly one of the crucial...
Share some Queensland holiday love Australians have been urged to visit Queensland and share some holiday love with friends and family as part of a new marketing campaign valued at $800,000. The...
Brand image is everything when it comes to tourism. No matter how beautiful and attractive a destination is, if the travelers have doubts especially regarding their safety, then they will most...
The devastation in Japan will have long-term consequences. But research suggests crises often have a short-term impact on travel The world has looked on in horror at the accumulating disasters in...
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