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International Online Travel Report

The trend to book travel online will naturally continue in 2012 - especially in emerging economies such as China, India and Brazil. In line with this trend the share of the online segment compared...

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Alternative Joint Marketing Initiatives- Get Inspired!

We really like seeing fresh marketing initiatives inspired by authentic destination characteristics and products and powered by a collaborative spirit with a purpose. The  Alabama Tourism...

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Digital Marketing Initiatives for Increased Targeting

Google & Visit Florida Digital Marketing Cooperative Program Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program...

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Study Snapshot: Mobile Search of Growing Importance in Travel Marketing

A recent study of general consumer behaviour by Google with Ipsos OTX found that 71% of smartphone users carried out a search because they had seen an ad either off or line, while 74% of offline...

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