BLOG
May 25, 2012
Posted By: Manolis Psarros
TAGS:  Destination Marketing, hospitality, location based advertising, location-based services, mobile search, online bookings, transportation, travel, travel search

Location Based Information & The Mobile Traveler

With mobile travel research and bookings still emerging and expected to grow rapidly, brands have an opportunity to get ahead of the curve. According to eMarketer estimations,  16 million people in...

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BLOG
May 24, 2011
Posted By: Manolis Psarros
TAGS:  google, mobile search, smartphones, travel marketing

Study Snapshot: Mobile Search of Growing Importance in Travel Marketing

A recent study of general consumer behaviour by Google with Ipsos OTX found that 71% of smartphone users carried out a search because they had seen an ad either off or line, while 74% of offline...

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