BLOG
February 7, 2011
Posted By: Manolis Psarros
TAGS:  100% pure new zealand, Abu Dhabi, destination branding, Destination Marketing, korea, marketing campaign, south africa

Destination BrandWatch: N.Zealand Brand Evolution & New Marketing Campaigns from S.Africa, Abu Dhabi & Korea

Continuous Brand Evolution from Tourism New Zealand unveiling ‘New Zealand 100% Pure You’ The campaign launched in Australia on 9 January with three television commercials and digital content...

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BLOG
March 4, 2010
Posted By: Manolis Psarros
TAGS:  Destination Marketing, geobranding, place branding, south africa, Tourism in General, world cup 2010

South Africa, CMO Council Team On Branding

As the first project in its new GeoBranding Center, the Chief Marketing Officer Council (CMOC) is partnering with South Africa to measure the impacts of the country's branding efforts and...

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BLOG
January 25, 2010
Posted By: Manolis Psarros
TAGS:  china world expo 2010, Delhi Commonwealth Games 2010, Destination Marketing, destinations, football, mega events, Rugby World Cup 2011, south africa, tourism commercial, UAE, unwto, Vancouver 2010, world cup 2010

Mega Events for Destination Development & Marketing

2010: a year which highlights the invaluable role which Sports and Mega Events can play in destination  development & marketing Mega events exert their influence on a whole region, entailing the...

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