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Destination Marketing & Sport Tourism

Sport tourism is much more than just one-off sport activities. It can form a unique culture at the destination, enhance long term tourism development and certainly has great economic benefits as one...

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Destination Videos & Apps: Inspire and Engage!

Mobile applications provide an efficient experience merging a huge amount of information and services down into one small mobile device, cancelling any previous reliance on maps, guide books or...

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Crowdsourcing for Destination Marketing- Make it Personal!

Tourism boards around the world, such as in Canada, Australia, Iceland amongst many others, have been embracing crowdsourcing for the last few years. Engaging the local community, giving them the...

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Tourism Partnerships for Extended Marketing Reach

They are new, fresh and big and they are all partnerships with a cause. Scotland is set to maximize its exposure to a global audience, through a joint marketing campaign with Disney for a new...

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The Future of Online Travel Inspiration, Planning & Booking Process

A recently released study by Amadeus: Empowering inspiration: the future of travel search, identifies trend-setting consumers' behavior and motivations when shopping for travel online and identifies...

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