Holland: ‘The Original Cool’ Holland has declared itself the “Original Cool” with a new campaign by the Netherlands Board of Tourism & Conventions in partnership with KLM Royal Dutch...
Here are some fresh & interesting grassroots marketing initiatives, to give us some food for thought: Ireland & Food Tourism Development Fáilte Ireland has launched a search for 12 “food champions”...
Tourism boards around the world, such as in Canada, Australia, Iceland amongst many others, have been embracing crowdsourcing for the last few years. Engaging the local community, giving them the...
"Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people...
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