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Right Here. Right Now.: DMAI's new video showcasing the importance of the destination marketing industry

2009 was a year filled with challenges for the destination marketing industry, but by 2010 things seemed to be taking an up swing.  At Annual Convention, DMAI debuted a video titled "Right Here.

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Using Celebrities for Destination Marketing: 9+1 celebrity tourism campaigns

Many DMOs are using celebrities to promote their destinations both domestically & internationally. While asking from a celebrity to join a tourism campaign might be considered as a rather expensive...

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Destination Marketing and the ''FOOD'' element: A Market Overview

Gastronomic tourism refers to trips made to destinations where the local food and beverages are the main motivating factors for travel. It is also known as “food tourism”, “tasting tourism” or...

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Destination Crisis & Disaster Management on the Web: Lessons from Iceland, Greece, Thailand & the Gulf Coast.

The tourism industry is arguably one of the most important sources of income and foreign exchange for the global economy. However, national and international crises have huge negative economic...

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Destination Brandwatch: Pure Michigan is back on track

Michigan is again going national with its Pure Michigan tourism campaign.  The state has decided to put most of this year’s reduced marketing money toward an $8.9 million spring/summer national...

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