Tourism New Zealand played a social media April Fool’s Day joke on Tourism Australia by brand-jacking a new million dollar campaign called There’s Nothing Like Australia - reminding brands to...
A new report recently released by the China Internet Network Information Center reveals that online travel booking in 2009 increased 77.9 percent, a growth rate that exceeds online shopping (45.9...
Forget diplomatic rows over temple ownership, migrant workers, politics and all those other trivial matters. The whole dysfunctional Association of Southeast Asian Nations (ASEAN) family has...
The Singapore Tourism Board has refocused the Singapore destination brand from “Uniquely Singapore” to “YourSingapore”. The aim is to place visitors at its core and to build on Singapore’s...
As the first project in its new GeoBranding Center, the Chief Marketing Officer Council (CMOC) is partnering with South Africa to measure the impacts of the country's branding efforts and...
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