Destination Marketing Organizations around the world have realised the added value of using social media channels to market their destinations and increase awareness. There are certain examples...
24/03/2011, Athens, Greece: aboutourism, the international destination management and marketing consultancy announced its collaboration with the Brussels-based research company, TCI Research, as the...
Originally posted in DMAI website: destinationmarketing.org As a follow up to the previous post on social media metrics, here are a few more social metrics to measure, uncovered as DMAI’s Standard...
Tourism Australia and Singapore Airlines launch marketing campaign An £800,000 advertising campaign to help boost tourism from the UK to Australia in the wake of flooding in Queensland and wildfires...
Originally posted in DMAI website: destinationmarketing.org Social media has changed the way that DMOs do business. That’s obvious. What can be a little less straight forward is knowing what...
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