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Destination Videos & Apps: Inspire and Engage!

Mobile applications provide an efficient experience merging a huge amount of information and services down into one small mobile device, cancelling any previous reliance on maps, guide books or...

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Airlines on a Digital High

Even though airlines had historically been early adopters of new technologies, they were quite late fully adopting digital media. However especially after the Iceland volcano...

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Crowdsourcing for Destination Marketing- Make it Personal!

Tourism boards around the world, such as in Canada, Australia, Iceland amongst many others, have been embracing crowdsourcing for the last few years. Engaging the local community, giving them the...

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Global Travel Trends 2012

During the ITB 2012, IPK International unveiled the preliminary results of the World Travel Monitor® survey which  show a 5% rise in global outbound travel (with overnights) in 2011 to 750 million...

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Tourism Partnerships for Extended Marketing Reach

They are new, fresh and big and they are all partnerships with a cause. Scotland is set to maximize its exposure to a global audience, through a joint marketing campaign with Disney for a new...

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