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New Tourism Report shows Luxury Brands Thrive as the Economy Strengthens

With a strong economic resurgence under way, luxury brands seem to be benefiting from the increase in discretionary income and corporate travel budgets more than any other tier. That is at least...

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Destination Marketing Campaigns: What's new?

Montreal Festimania Montreal's 11 summer festivals already draw some 3 million visitors (out of a total 6 million visiting the city during the summer). But Montreal is now building on these key...

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New Market Study: Attitudes of Europeans Towards Tourism

The Flash Eurobarometer “Survey on the attitudes of Europeans towards tourism”(No 328) has been conducted between 24 and 28 February, 2011. Over 30,000 randomly selected citizens aged 15 and over...

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DMOs Going Mobile - Are you there yet?

As mentioned in an earlier post the internet is now involved in 85% of holiday purchases while smartphone mobile usage is steadily increasing along with the demand for more travel information and...

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Study Snapshot: Mobile Search of Growing Importance in Travel Marketing

A recent study of general consumer behaviour by Google with Ipsos OTX found that 71% of smartphone users carried out a search because they had seen an ad either off or line, while 74% of offline...

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