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Tourism Campaigns on Facebook. Like this!

Tourism Ireland launched Irish-themed Facebook game Tourism Ireland is hoping to exploit the phenomenal popularity of social networks in the weeks ahead by convincing more than 100,000 people to...

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AbouTourism announces official collaboration with TCI Research

24/03/2011, Athens, Greece: aboutourism, the international destination management and marketing consultancy announced its collaboration with the Brussels-based research company, TCI Research, as the...

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Destination Marketing on the Web: Trends, Challenges & Best Practices

According to the latest statistics, the internet is nowadays involved in almost 85 % of holiday purchases while smartphone mobile usage is steadily increasing along with the demand for more travel...

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Study Snapshot: Japan quake: How hard do disasters hit tourism?

The devastation in Japan will have long-term consequences. But research suggests crises often have a short-term impact on travel The world has looked on in horror at the accumulating disasters in...

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Study Snapshot: New DMO Media Metrics – What Should I Be Measuring? Part 2

Originally posted in DMAI website: destinationmarketing.org As a follow up to the previous post on social media metrics, here are a few more social metrics to measure, uncovered as DMAI’s Standard...

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