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Destination Branding Workshop (PART TWO): Creating a Place Brand

Creating a place brand calls for collaborative research to design an effective strategy, a high level of community & stakeholders engagement and a strong political will to implement it. When it...

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Destination Branding Workshop: PART ONE

Destination Branding is back in fashion as cities and countries all over the world pursue image makeovers designed to help them stand out in the weak global economy, attract visitors and...

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