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Branding Strategies in Action - Colombia: From Pariah State to Progressive Economy

By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis Psarros) Question: How do you change a country’s image from one of the world’s “bad boys” to somewhere...

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PATA partners with World Centre of Excellence for Destinations

The Pacific Asia Travel Association (PATA) has partnered with the World Centre of Excellence for Destinations ( CED ) to help our member destinations achieve sustainable tourism practices and reach...

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International Tourist Arrivals back at pre-crisis peak level

Results through August 2010 prove that international tourism continues to recover from the decline of 4.2% suffered last year under the impact of the economic crisis. In the first eight months of...

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Destination Branding Workshop (PART THREE): Strategies in Action - New Zealand

New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies By Tom Buncle, Managing Director, Yellow Railroad (Nov 2010) – for abouTourism blog (Manolis...

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Destination Branding Workshop (PART TWO): Creating a Place Brand

Creating a place brand calls for collaborative research to design an effective strategy, a high level of community & stakeholders engagement and a strong political will to implement it. When it...

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