BLOG
June 20, 2012
Posted By: Manolis Psarros
TAGS:  ambassadors, Destination Marketing, gay and lesbian tourism, Hilton, LGBT, Marriott, Stockholm, Sweden, target market

Who's your Target? Destination Marketing & the LGBT Market

Identifying and selecting those market segments that have the best potential for the goals of the destination is certainly not possible without thorough knowledge of the needs, wants, and...

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BLOG
April 3, 2012
Posted By: Manolis Psarros
TAGS:  food tourism, Foodies, Foodspotting, Iceland, niche social networks, Philadelphia, target market, tourism destination

Targeted Destination Marketing: Engaging the Foodies

More and more destinations and DMOs are turning to diversified campaign initiatives in order to reach target audiences. Food is certainly an element very closely connected to the destination...

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BLOG
October 31, 2011
Posted By: Manolis Psarros
TAGS:  boomers, Generation X, millennials, target market, travel information sources

Market Knowledge: Different Destination Information Sources per Age Group

According to the Ypartnership/Harrison Group 2011 Portrait of American Travelers, different generations trust different sources for information about destinations and travel suppliers. Younger...

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