It's time to take advantage of the available data to get to know your target audience! Segmenting your market will give you the information you need to reach them all with relevant messaging both on...
As the global visibility of the lesbian, gay, bisexual and transgender (LGBT) community increases, there has a steady increase in interest in this community as a consumer group, a trend which is...
Identifying and selecting those market segments that have the best potential for the goals of the destination is certainly not possible without thorough knowledge of the needs, wants, and...
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