The MICE industry is reportedly experiencing a 'moderate growth' through out 2011 and into 2012 as the need for international corporate presence increases. As companies are now ‘savvy’ at seeking...
Identifying and selecting those market segments that have the best potential for the goals of the destination is certainly not possible without thorough knowledge of the needs, wants, and...
With mobile travel research and bookings still emerging and expected to grow rapidly, brands have an opportunity to get ahead of the curve. According to eMarketer estimations, 16 million people in...
Fresh and creative initiatives harnessing the power of digital media and tools designed to maximize engagement while following an integrated marketing approach. VisitBritain Digital Torch...
The European Travel Commission (ETC) has just published this year's first quarterly report on European Tourism in 2012 - Trends & Prospects. As a new reference for destination strategy, this report...
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