BLOG
December 7, 2011
Posted By: Manolis Psarros
TAGS:  Kentucky, new zealand, puerto rico, reputation management, Targeted Marketing, TAT, thailand, unique selling points

New Inclusive, Targeted & Reputation Management Marketing Campaigns

New Zealand ‘Stories Beat Stuff’ for youth market Tourism New Zealand has just launched its latest marketing initiative ‘Stories Beat Stuff’ Asking the question, ‘what would you trade for the story...

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BLOG
November 28, 2011
Posted By: Manolis Psarros
TAGS:  marketing integration, mexico, reputation management, social media, Tourism Toronto, Tourism Vancouver, user generated content

New Marketing Campaigns- Listen, Engage & Inspire!

Mexico Tourism Board has just launched a new marketing initiative as part of a reputation management framework, incorporating user generated content to build trust and change perceptions in its main...

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BLOG
October 5, 2011
Posted By: Manolis Psarros
TAGS:  ATEDCo, brand image, case study, digital marketing, marketing integration, reputation management, This Is MY Athens, thisisathens, tourism marketing, user generated content

Online/Offline Marketing Integration Case Study: This is Athens

User Generated Content & Reputation Management through Integrated Online & Offline Marketing efforts Back in 2010, BreathtakingAthens.com, the official visitors' website of Athens, Greece launched...

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BLOG
June 9, 2011
Posted By: Manolis Psarros
TAGS:  brand image, Egypt, Japan, Lower Manhattan, mexico, Netherlands, NYC, reputation management, tourism marketing

Destination Marketing & Reputation Management

Brand image is everything when it comes to tourism. No matter how beautiful and attractive a destination is, if the travelers have doubts especially regarding their safety, then they will most...

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