It's time to take advantage of the available data to get to know your target audience! Segmenting your market will give you the information you need to reach them all with relevant messaging both on...
As the global visibility of the lesbian, gay, bisexual and transgender (LGBT) community increases, there has a steady increase in interest in this community as a consumer group, a trend which is...
It’s all about integration, at all levels- whether that is resources, stakeholders or activities integration which at the end, aim for the deepest connection amongst visitors and the destination! As...
September, can also be considered as the month of fresh beginnings, and during the last few days we have seen the launch of quite a few exciting destination marketing initiatives. This week we have...
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